Friday, September 14, 2012

Research Findings on Independent Film Marketing and Distribution

Previously, we mentioned MBA student Craig Puller, who was researching the marketing and distribution of independent film.  Craig has completed his research, including many interviews with film professionals, and provided us with a graphic of some key things he found that filmmakers, investors, audiences, and distributors are--or should be--doing in this area, especially online.  His research has lots of details, but we wanted to at least provide this overview.  What do you think?  (Click on the image for readability)

Feel free to comment below, or send a note to Craig directly:

Edited by James Latham

If you’re involved with independent film and interested in possibly being interviewed, or otherwise contributing to our blog (like Craig did), contact us anytime at